拼多多为什么报了活动没有流量,报活动后我应该做什么?

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Modify the decline in commodity traffic?

First, I modified the product attributes and SKU specifications to cause the traffic to decline. Therefore, it is recommended that the novices can change the important information such as the attribute specifications and do not change them. They must be prepared before going to the shelves.

Secondly, I usually modify the main picture and title, as long as it is not a large-area modification, there will be no detailed changes to the flow.

Thirdly, if you have to modify the price as a matter of course, you must also modify it. The flow will definitely have an impact but it can be recovered in the short term.

How to reduce the reduction of traffic after modifying the baby information?

That is the order ~

You can drive the lead-out list, you can also use the low-cost lead-out list, or you can use the method you know to make the order, not only the order, but also let the commodity conversion rate increase more than the same period, which is the most effective way to solve the commodity reduction. method.

Some people find that the traffic has not decreased after the change, but if you change the conversion rate and the product does not issue orders, you can see if the traffic is increasing or decreasing.

Is it not new if the product is removed from the map and then put on the shelf?

First of all, we must clear the meaning of the new one. After each product is put on the shelf, there will be a product ID. This ID is equivalent to the ID number. Therefore, if you remove the modified product ID, it will not change, so it is not new.

Reported that there is no traffic in the event? What should I do after the event?

I have been in the store for less than a month, but I have caught up with the men's day event, but I can't sign up because of insufficient sales. This is a good time to report on the festival and sell well.

First of all, let's first understand the activities, the activities are divided into two:

The first big search pool

As the name implies, your product will be prioritized and tagged with the event tag when searching for buyers or categories.

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xx第二个主要特色场地

根据产品类别,将有不同的主题场地。注册要求高于搜索池,因此有些人只能注册并搜索场地。

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您可以在APP中间看到明显的位置。这就是为什么有人说最近流量减少了。他们被这些活跃的产品带走,并将在活动结束后恢复。

一些商家也报名参加活动甚至是场地活动,并且没有增加流量。为什么?

首先,对于注册搜索池的商家,您可以报告您的竞争对手,他们也可以报名参加活动,因此不会有太多的流量变化。

第二个是活动场地的商家,你可以截图

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场地页面主要分为主会场和分类场地。主要场地通常由顶级商家占据,这对小型企业来说基本没有希望。

突破场地也被称为类别场地。你可以看到第一个产品是我店的产品。我的产品真的是牛X吗?

不,这是千人,每个人都可以打开自己的应用程序试试,只要不是我的商店,我的商品业务绝对不同于我的,所以我们想获得官方活动流量不是没有办法但是关键因素是努力工作。

那么我们该怎么办?首先要明确的是赛马机制。

基本上,所有的场地都按赛马机制+数千人排序。您的货物相当于您的赛马。他在前面跑得很好,后面跑得很厉害,也就是说,你注册了。买家更容易看到场地的高转换率和高产量产品。

因此,通常我们必须积累更多的客户,但不是假的访客,而是那些对您的产品感兴趣并且关注您的商店或产品的人。

我们可以先通过短信营销唤醒这部分老客户,让他们知道您的产品正在做的活动超过每日价格,让他们购买第一波销售。

当然,除了短信之外还有其他方法。例如,开车的卖家知道在人群类别中有一群叫做访客的人群。这是一个收集商店或商品的人,因为每个人都知道你向新人出售产品。这很难,但把它卖给购买它的人要容易得多,所以我们以这种方式冲刺第一波销售。

其次,我们需要进行大气地图的制作。你没有在地图上显示的活动,没有人知道你正在做活动,你不知道你比平时便宜多少,所以你必须在主地图上做。主画面共十张,主轮播放了该活动的气氛。

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与此类似,必须有差异化和不活跃的商品,让买家知道你正在做的活动,第二个折线图,显示每日活动价格是多少,以及多少。

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汽车的旋转木马地图也需要翻新。有一个活动气氛是必要的。越活泼越好。

第三方客户服务自动回复加事件信息

我写的比较简单,你可以添加活跃商品或奖励等促销品来扩大宣传。

第四次评估回复中的促销活动信息

好吧,我可以用目前的水平总结这四点。我会总结一下。

1.短信营销激活第二次购买旧客户

2.必须完成活动的气氛,而且必须非常活跃

3.在自动回复中写下活动信息,让更多人知道

4.评价回复中写出活动信息,既可以激活老客,又可以告知新客

再加一点活动后要做复盘,哪些方法可取哪些地方做的不到位,一定要作总结,这样下次活动你会卖的更好。

通过这四点来尽可能多的达成坑产(资源位销量)来获得更好的位置,当然有人说小号可不可以,报了活动的商品很容易被系统查到,所以不要顶风作案。

这些就是我的经验分享,希望对新手商家有帮助。假如你想交流,学习拼多多开店技巧,那么可以关注私信我,回复关键词“学习”,就可以申请加入我创建的学习群,交流和学习开店的经验心得。

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